Summers have officially arrived! The sun is shining a bit too much, days are super long and all you see is the Aunty Police rushing to the next big fashion stores in search of something new and different. Something that beats the heat and lets you stand out of the crowd!
I was invited to the launch of Sana Safinaz’s new flagship store at premium location of Z Block, DHA Lahore (opposite YUM restaurant) on 15th May 2015. The store showcases a wide variety of elegant yet trendy ready to wear casuals, formals, unstitched fabric and accessories range. Sana Safinaz is a multiple award winning brand in Pakistan. They have been successfully revolutionising the fashion industry since 1989! Be it their bridals, lawn prints every season or pret lines – the designs depict a unique blend of contemporary cuts, intricate embroideries and distinctive prints. The launch was a star-studded affair attended by the crème de la crème which not only comprised of fashion fraternity, press, socialites but people from all walks of life. House wives, young students, entrepreneurs and any and all sorts of fashion aficionados showed their full support. Safinaz Muneer, Sadaf Jalil Muneer, Maha Ahmed Hussain and Mohsin Ali as part of the Sana Safinaz team were present at the event in their full enthusiasm. Attendees included entrepreneur Naz Mansha, designers Khadijah Shah of Elan, Maheen Kardar Ali of Karma, Ali Xeeshan, Reema Qureshi and models Natasha Hussain and Amna Babar to name a few!
This doesn’t end here, the launch’s highlight was a LIVE unplugged musical performance by the very talented Zoe Viccaji. It’s always a breath of fresh air to feature some element of entertainment in these launches where usually lights flash, cameras clicks and we are captured!
We wish Sana Safinaz all the best in this endeavour and hope they open lots more stores in future. xxx Photos: Pinhole Studio