When I was 13, I had big dreams. Every time I looked at my Doll’s House, I would think of myself getting married by the time I was 21 and a mother of 2 blue eyes babies before I was 25. I held onto this thought for a while and then I grew up.

Now, I am 26 and looking back I wonder…what the hell were you thinking woman?! Enjoy life as a single jingle for as long as possible! Lately, I have felt I have turned 13 again…perhaps its a woman thing. No matter how perfect and smooth your life is, there is one thing that always tries to derail you, piss you off and frustrate you beyond any reasonable and rational comprehension. Again, a woman thing I guess…

I am getting a bit carried away in the flow of my thoughts.


Snapping back, I cant help but notice the growing amount of pregnant women out there. I often wonder is it the K syndrome? Ever since Kate Middleton and Kim Kardashian have announced they are expecting, pregnancy seems to be in ‘fashion’. The next big thing, just like neon colors this summer, chunky necklaces or fishtail braids.


Personally, I do not approve at all. I believe being pregnant is the most amazing thing that can happen to a woman and no lesser than a miracle. A blessing where you are facilitating and giving birth to new life – giving a part of you to this world. It is the best thing in this world for me after travelling of course 😉

Pregnancy needs to be celebrated and not excessively commercialized. From expecting celebrities to marketing companies targeting mothers-to-be, everything involves making money. Increasing revenues. Earning profits.

Be it mama blogs,  specially packaged holidays for couples, specific magazines, celebrity endorsements – they all heavily try to target mothers-to-be in an attempt to flourish their businesses.

Companies are going to all ends to exploit the pregnancy market. Many brands hand-out free samples to mothers in maternity wards. Hospitals around the world give out formula milk samples which have attracted fierce criticism from Breastfeeding advocates as it indirectly encourages bottle-feeding.

Pregnant women consciously and subconsciously are looking for products to take care of themselves and the baby. In my opinion, they are a soft target for big companies and strategies are devised to lure them into excessive buying by doing the following:

Showing Beautiful Images


A woman wants to feel beautiful. Always! And if you make her believe she is beautiful or could be then BINGO! The trophy is yours. Companies selling maternity clothes, workout DVDs for pregnant women fully use this to their advantage. Maternity clothes are up-to date, in line with latest trends and what celebrity mummies-to-be are wearing, conveying an image that a pregnant body needs to be enhanced by specific cuts and styles.Fitness DVDs on the other hand are designed to make a pregnant woman feel fit and in shape when she is gaining kilos every month.

Selling  Comfort


Pregnancy takes its toll on a woman’s body. Many women complain about tiredness, swollen and achy hands and feet and sometimes even back and tummy aches. This is what many wellness and spa brands exploit – Imagine selling comfort to a woman and communicating physical relief when she is going through these draining pregnancy pains.

Playing with the Nesting Instinct


Women by nature like to see things arranged in a nice order (most of them ;)). During pregnancy (as depicted by studies), this urge reaches a higher level to get everything perfect before the baby’s arrival…

House needs to be baby friendly, nursery needs to be set and everything that the baby would need, has to be present! AT ALL COST!

Many cleaning products can be marketed with tag lines ‘safe for use when pregnant’ complemented by showing images of houses and rooms that are safe for a baby.

The Hubby Card


Woman are notorious for their mood swings. And sometimes even a genuine reaction is said to be a PMS symptom. Sigh 😀

During pregnancy, women are exhausted and physically drained. They often feel annoyed and grumpy and yes rightfully so 😉

Husbands are  willing to spend a bit more to facilitate darling wifey. Companies often market to men falling in the 25-40 age range with key words such as ‘comfort’, ‘stress-free’, ‘peaceful’, ‘relaxing’ to trigger and influence a man to buy something extra for his pregnant wife.

Everybody around me is pregnant or getting married. I had been wanting to write about the pregnancy market for a while, hope you enjoyed. Wishing you a blessed motherhood! Lots of love and prayers! xxx

27 comments on “Pregnancy Market”

  1. Oh, how I agree with you but dare not speak… when people (e hem, women!) are on board even the most well-meant “criticism” seems to be off-discussion-limits! lol I let my friends indulge (like you too, everyone around me is pregnant or getting married) and keep most such thoughts to myself but what you’re saying is, oh how it is, sooo the case!

  2. Interesting thoughts. I certainly think pregnancy should not be commercialized, or that women should get pregnant because a certain celebrity is photographed pregnant. For Kim K, this is her livelihood, she makes a ton of money walking around dressed as such, knowing full well she’ll be photographed (even planning it the shots in some cases). I find it disgusting, just as with the marriage example — she married, made $20 million from selling her wedding images, then divorced. I think women know better than that. I sure hope they do. Pregnancy is a blissful, amazing experience, and very, very personal. It’s fun watching celebrities grow big as you grow big, and all the stages, (Gwynette Paltrow was pregnant same time I was), but only as a fun fact.

    • How i love your feedback on everything I write Silvia!
      Kim K is synonymous to making money and being in ‘news’ …for that even if she has to leak her sex video, have a wedding for 30 odd days and then increasing show ratings…shes a gone case!
      hahah i love the fun fact! i didnt know you were a mummy. Must be a great feeling? xx

  3. While I see your point and I agree that EVERYTHING in our culture is over commercialized, I’d like to offer a little different perspective. For centuries, pregnancy was viewed as scandalous, even for married women, because it made people think about sex. Women were limited to muumuus and tent-like dresses, and “entered their confinement” when they got too big to be socially acceptable. This meant not leaving their homes for the last several weeks of their pregnancies. It has only been in the past two decades or so that “pregnancy fashion” has become A Thing, and I for one was extremely grateful for it during my two pregnancies. Instead of being made to feel beautiful, women were shamed into isolation. While some of the pregnancy marketing is over the top and profit driven, much of it is a reflection of the change in society’s attitudes about sex and pregnancy, and I think most of it is a good thing.

    • i totally agree on the fact that views on sex and pregnancy have changed in modern times. And thats how it should be.
      I respect your opinion about pregnancy marketing being a good thing but i strongly disagree with the excessive commercialization of this lovely stage of a woman’s life. Its one thing to facilitate a pregnant woman and its another to influence her buying habits by subliminal ads.

  4. How true – marketers will try to sell to everyone! It’s up to us to see through them. I think it’s worse when they target kids, who don’t yet know what marketing is all about.

  5. I agree with you, but I don’t think this whole pregnancy thing started with Kim and Kate…I remember a couple of years ago (around the time Christina Aguilera got pregnant) everyone was pregnant!! There was a kind of baby boom in the last two years and I just don’t understand why..and the women are targeted by brands all the way!!

    The Austrian Rose

  6. Really Really liked your article for a minute I felt i wrote it … mutual feelings about marriage and babies XOXO keep writing 🙂

  7. I would agree that pregnancy is the most beautiful thing, if it is not accentuated. By that I simply mean, lets leave the Hollywood marketing out of such a wonderful thing! Great post! the topics were awesome and so was the insight. Thanks for sharing!

  8. I know what you mean! I’m 27 and one of my sister’s just gave birth to baby twins, my other sister has a 1.5 y/o baby and another on the way, a friend from work gave birth a few months ago… I guess it’s just unavoidable at a certain age. What you said about marketing etc. is true for all audiences, but I get why you find it especially annoying when it comes to pregnant women.


  9. I never actually thought of it as a ‘market more of a growing trend that could easily turn itself into a money making business. Until now, I can definitely see your point in this article. huh, Interesting…

  10. Interesting article and lots of good feedback…. Personally. having been there~done that… I think Kate is handling it with far more class than Kim. (Of course, Kate out-classes Kim anyhow, but I think you get what I mean… Kim turns everything into a circus). I also think the one thing first-time moms need and don’t always have is someone who’s been there already to help avoid the over-spending on the unnecessary. I was lucky… I had my mother right upstairs, friends with children of their own, and experience dealing with little ones (I was a nanny for a brief period.) My child-free friends bought the expensive stuff; I went looking for cheap, clean, sturdy, versatile.

  11. Interesting piece! I had never really thought of the “pregnancy market,” but that makes sense. It’s the next market that vendors exploit, after the wedding market, it seems. Looking forward to reading more from you!

  12. Nice Blog Cheeni. Thank you for following me. It is inspiring to see someone processing her life, sharing her thoughts and poetry. As for children: I have twins, 24 years old. The three of us love to be together, and it is my deepest satisfaction to watch them transform into artistic and intelligent adults. Having twins allowed me to see the interplay between nature and nurture and offering detachment from who my children are. Here, however, are my “if i could do it overs” if any: 1) I wish i received more education/training before having children. 2) If I had the choice, i would only have one child in this crowded landscape, and 3) (true confessions) the nesting instinct took me by surprise: More thought could have gone into the other adult in the equation.

  13. Are you telling me I could have made a fortune from this pregnancy thingy? Bugger! I missed that boat seven times. And now it has sailed without me. Aw, well, life goes on.x

  14. An interesting topic and nice view point.I agree to your point that pregnancies should not be commercialized.But I think it is good that the companies have become aware to the needs of pregnant women and bringing out products for them.And kudos to the celebrities who proudly show off their pregnant status to drive home the point that it is all about motherhood and a status one should always be proud of.

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