When I was 13, I had big dreams. Every time I looked at my Doll’s House, I would think of myself getting married by the time I was 21 and a mother of 2 blue eyes babies before I was 25. I held onto this thought for a while and then I grew up.
Now, I am 26 and looking back I wonder…what the hell were you thinking woman?! Enjoy life as a single jingle for as long as possible! Lately, I have felt I have turned 13 again…perhaps its a woman thing. No matter how perfect and smooth your life is, there is one thing that always tries to derail you, piss you off and frustrate you beyond any reasonable and rational comprehension. Again, a woman thing I guess…
I am getting a bit carried away in the flow of my thoughts.
Snapping back, I cant help but notice the growing amount of pregnant women out there. I often wonder is it the K syndrome? Ever since Kate Middleton and Kim Kardashian have announced they are expecting, pregnancy seems to be in ‘fashion’. The next big thing, just like neon colors this summer, chunky necklaces or fishtail braids.
Personally, I do not approve at all. I believe being pregnant is the most amazing thing that can happen to a woman and no lesser than a miracle. A blessing where you are facilitating and giving birth to new life – giving a part of you to this world. It is the best thing in this world for me after travelling of course 😉
Pregnancy needs to be celebrated and not excessively commercialized. From expecting celebrities to marketing companies targeting mothers-to-be, everything involves making money. Increasing revenues. Earning profits.
Be it mama blogs, specially packaged holidays for couples, specific magazines, celebrity endorsements – they all heavily try to target mothers-to-be in an attempt to flourish their businesses.
Companies are going to all ends to exploit the pregnancy market. Many brands hand-out free samples to mothers in maternity wards. Hospitals around the world give out formula milk samples which have attracted fierce criticism from Breastfeeding advocates as it indirectly encourages bottle-feeding.
Pregnant women consciously and subconsciously are looking for products to take care of themselves and the baby. In my opinion, they are a soft target for big companies and strategies are devised to lure them into excessive buying by doing the following:
Showing Beautiful Images
A woman wants to feel beautiful. Always! And if you make her believe she is beautiful or could be then BINGO! The trophy is yours. Companies selling maternity clothes, workout DVDs for pregnant women fully use this to their advantage. Maternity clothes are up-to date, in line with latest trends and what celebrity mummies-to-be are wearing, conveying an image that a pregnant body needs to be enhanced by specific cuts and styles.Fitness DVDs on the other hand are designed to make a pregnant woman feel fit and in shape when she is gaining kilos every month.
Pregnancy takes its toll on a woman’s body. Many women complain about tiredness, swollen and achy hands and feet and sometimes even back and tummy aches. This is what many wellness and spa brands exploit – Imagine selling comfort to a woman and communicating physical relief when she is going through these draining pregnancy pains.
Playing with the Nesting Instinct
Women by nature like to see things arranged in a nice order (most of them ;)). During pregnancy (as depicted by studies), this urge reaches a higher level to get everything perfect before the baby’s arrival…
House needs to be baby friendly, nursery needs to be set and everything that the baby would need, has to be present! AT ALL COST!
Many cleaning products can be marketed with tag lines ‘safe for use when pregnant’ complemented by showing images of houses and rooms that are safe for a baby.
The Hubby Card
Woman are notorious for their mood swings. And sometimes even a genuine reaction is said to be a PMS symptom. Sigh 😀
During pregnancy, women are exhausted and physically drained. They often feel annoyed and grumpy and yes rightfully so 😉
Husbands are willing to spend a bit more to facilitate darling wifey. Companies often market to men falling in the 25-40 age range with key words such as ‘comfort’, ‘stress-free’, ‘peaceful’, ‘relaxing’ to trigger and influence a man to buy something extra for his pregnant wife.
Everybody around me is pregnant or getting married. I had been wanting to write about the pregnancy market for a while, hope you enjoyed. Wishing you a blessed motherhood! Lots of love and prayers! xxx