Saad Sultan, Umar Riaz, Ali Sethi and Jamaldin
Saad Sultan, Umar Riaz, Ali Sethi and Jamaldin

Hello all you beautiful people!

I was recently invited to the music video launch of Ali Sethi’s latest single, Mahi Mera. Ali is a multi-talented individual; Harvard graduate, published author and a classically trained vocalist. Talk about diversity… 🙂

Following the participation and appreciation on Coke Studio’s Season 8, music for award-winning biopic “Manto” and his spellbinding single ‘Kithay Nain Na Jorin’ last year, the soulful and multifaceted musician Ali Sethi has released his first song and video of the year on 05th February 2016: “Mahi Mera”, a collaboration with folk artist Jamaldin, with a video directed by acclaimed international filmmaker Umar Riaz.

The event commenced with an introduction on the evening by the host which was followed by the official premiere and screening of the song, “Mahi Mera”. The host then invited on-stage Ali Sethi, video director Umar Riaz, folk artist Jamaldin and music producer Saad Sultan for a panel discussion, where they shared their experiences with “Mahi Mera” and how this raw idea was translated into reality. Jamaldin fully captivated the audience in general and me in particular with a soul-touching live performance. The panel discussion was concluded by a question and answer session.

The event was well attended by individuals from all walks of life: musicians, artists, educationalists, bloggers and media personalities alike, including Atif Aslam, Farhad Humayun, Jimmy Khan, Sara Haider, Adeel Hashmi, Fariha Pervez, Jamal Rehman, Mehreen Syed and Omair Rana to name a few along with members of the esteemed media.

Ali Sethi
Ali Sethi
Jamaldin
Jamaldin
Jimmy Khan, Atif Aslam, Jamaldin, Ali Sethi and Sara Haider
Jimmy Khan, Atif Aslam, Jamaldin, Ali Sethi and Sara Haider

The video was collaboratively conceptualized by Umar Riaz and Ali Sethi and shot in artist Jamaldin’s village of Hussaingarh.

Speaking about “Mahi Mera” and his collaboration with Jamaldin and Umar Riaz, Ali Sethi has said, “I first heard Jamal at a wedding three years ago in Shergarh, my maternal grandfather’s ancestral village, and I responded immediately to the lehek and soz in his voice – he is a very charismatic singer and I knew I had to record Jamal in a studio and bring his music to a wider audience. I thought of Umar for the video because I wanted his eye – a curious but sympathetic eye. I wanted the video to enact the mood and temperament of the song without becoming sentimental or resorting to formulas of ‘rural landscaping’.” 

We had a great time and loved the distinct nature of this event. Cheeni Thoughts wishes the whole team of Mahi Mera all the very best. Jamaldin has a fan in us already!

Love,

Cheeni